Foodservice, built by the chefs who run the kitchens.
For brands building products for professional kitchens. Work with the chefs who use them every day to test your product, sell it through the people who cook with it, and grow real demand.
Four ways. One collective.
01 / SamplePut your product in front of working chefs.
Real first-look reactions and real exposure — your product in the hands of the professionals who set the pace for foodservice. Impressions with the people who actually drive demand.
02 / TestReal kitchens, real pressure, room to get creative.
Run your product through live service, then push it as far as the question demands: structured scorecards, recipe development, new-use R&D. Sky's the limit, and the feedback is yours to act on.
03 / SellChefs sell what they love.
When a chef backs your product, they share it with their network. Performance-based, because nobody sells to a chef like another chef. And as real demand builds, we help you get slotted with distributors when the time comes.
04 / ActivatePut it on stage.
Your product in front of live buyers. A booth, ours or yours, staffed by great chefs, plus chef nights that make it the star of every course.
I've spent 30 years on the chef side of foodservice. The brands making products for our kitchens were never talking to us. Maverick changes that. Chefs get paid for the expertise we've earned. Brands get real feedback and support from the people who actually buy and use what they make.
Daniel Asher, Co-founder & Founding Chef
Daniel Asher
An exclusive network of professional chefs.
The Maverick Culinary Collective is led by Founding Chef Daniel Asher. We turn real kitchen use into product feedback, sell-through, and demand. Chefs get paid for the work.
Apply to the collectiveThe Maverick team also builds.
We develop custom operational technology, AI tools, and automation solutions for foodservice brands that require more than standard off-the-shelf products.
The same dedication drives the Collective, expressed through culinary expertise rather than software development. If there is a solution we can't provide we will pair you with professionals in our network that can.
See what we buildReady?
Bring a product, problem, or plan. We move it forward.
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