We love our liquids as much as our solids.
The Maverick Culinary Collective brings together working chefs and beverage professionals and is led by Founding Chef Daniel Asher.
When you join, you get paid for the work you already do, like testing new products, building drinks, and sharing real feedback from behind the bar. Brands turn to the collective to see how their products perform in working bars and kitchens, and the people who pour, mix, and serve are paid for their time, insights, and skills.
Barista, bartender, mixologist, distiller, brewer, sommelier, beverage director — if you work in liquids, you belong here.
Some people in the collective have a following, and some do not. That is not important.
What matters is your craft and the credibility it brings.
Over time, the collective becomes the trusted source for what works behind a professional bar. When the people who pour support something, it means something.
You must apply to access The Collective. We keep standards high so the opportunities are always worth your time.
You pour. You mix. You know what works. Now you can get paid for it.
Real work. Clear terms. Brands already checked.
Try new products and share your honest thoughts on what brands are launching before anyone else. You get paid for your professional opinion, which most companies usually have to guess at.
We run brand ops for all sorts of work — product testing, live in-bar use, recipe and menu development, and content. We check every brand before they join the Collective. If it's not worth your time, we don't let it in. We take care of the contracts, terms, and all the details. When something lands in your inbox, it's an opportunity that respects your time and expertise.
When there's a good match, we'll contact you. You choose if you want to take part.
This could mean putting a product into live service, building a drink with it, giving a direct testimonial, or making short videos from behind your bar. No scripts. No forced talking points. Just your real experience, in your own words. You create just like you always do. We'll handle the editing and make it look great. You also get content you can use on your own channels.
No cold pitches. No chasing after brands. No guessing about payment.
Just clear terms, real work, and brands that have already been checked.
And beyond the work, you're part of something bigger.
It's a network of chefs and beverage professionals who truly understand the industry, across cities, bars, kitchens, and specialties. It's a place to connect, share, and find resources that have never been gathered in one place before.
You're already doing the work. Now get paid for it.
People who actually work behind the bar and the counter.
These are the people who have put in the time, learned their craft, refined it, and cared about every detail that goes into what they serve others.
You're behind the bar, on the espresso machine, on the floor with a wine list, or running a beverage program. Even when you're away, you still think about it: how it tastes, how it holds up, and how it could be better.
You care about what you use because it shows up in the final glass. You know the difference between something built to be great and something just thrown together.
You're not here to push product. You're here to make something worth drinking, something that truly makes an impact when it reaches the guest.
You want to get paid for your talent, sacrifice, and time.
Lastly, you're looking for more than just the work. You want a community of people who take it as seriously as you do, along with access to tools, knowledge, and opportunities that help you keep growing as an artisan.
Built around your work, not against it.
- Turn yourself into a brand
- Chase followers
- Post on a schedule
- Film content that makes your bar look like somebody else's bar
- Perform a personality that's not yours
- Sign exclusives that lock you in
- Promote products you wouldn't use
- Trade time for followers with no payment for collaborations
The collective is built around your work, your artistry, your time, your passion.
Apply. Conversation. In.
Apply. Tell us where you work, what you pour, and why you want in. If we think you're a fit, we'll set up a conversation. If it's the right match, you're in.
Once you're in, you pick what fits. You pass on what doesn't. You get paid when the work gets done.
That's it.
Ready?
Apply to the Collective. Every submission is reviewed by people who've actually worked the line and behind the bar.
This is for industry professionals, chefs and beverage pros who understand the work, the pressure, and the standards that come with it. This is a collective of your people.
Apply