Activate

Put your product on stage.

Get your product in front of live buyers, with a great chef behind it. Booths, staffing, and chef-driven events that turn a room full of operators into your next accounts.

Nobody sells to a chef like another chef. Activation puts that credibility to work in person, where the decisions actually get made.

What it looks like

In the room, with a chef behind it.

01 / BoothOurs or yours.

Take a slot in the Maverick booth at the shows that matter and let our chefs sell for you in front of live buyers, or we staff and run your own. You leave with a qualified lead list, and the option for us to work it.

02 / StaffingGreat chefs, working your floor.

Borrow working chefs from the collective to demo, cook, and represent your product at events, tastings, and on the show floor. The credibility of a real operator, standing in front of the people you're trying to win.

03 / Chef NightYour product, every course.

A partner chef opens their restaurant to an invite-only room of culinary professionals, with your product the star of the menu start to finish. Photography, content, and the kind of word of mouth that only happens when chefs cook for chefs.

Why it lands

A real chef changes the room.

Anyone can rent a booth or hire demo staff in branded polos. It reads as exactly what it is.

When a respected chef is the one pouring, plating, or talking through your product, the room leans in. Buyers trust an operator who actually cooks over a brand rep who doesn't. That trust is the whole point of putting a Maverick chef on your floor, in your booth, or at the head of the table.

How it works

Tell us the goal. We scope the room.

Start with what you're after: qualified leads at a show, a launch moment, awareness with the right operators, or all three. We scope the format and pull the right chefs from the collective to match your category and market.

You get the room, the chef, the content that comes out of it, and a clear read on what it produced. Every activation is scoped to the goal, and priced to it. Bring a product and a plan and we'll put numbers to it.

Ready to put it on stage?

Bring a product and a goal. We'll scope the room and the chefs to match.

Start a conversation